Elliman takes over sales of Fort Lauderdale condo project

Engel & Völkers previously handled sales and marketing

TRD MIAMI /
Dec.December 05, 2017 10:30 AM

Rendering of 321 at Waters Edge and Jay Parker

The developer behind 321 at Waters Edge in Fort Lauderdale just hired a new sales and marketing firm.

Douglas Elliman took over sales of the boutique waterfront condo project from Engel & Völkers, Florida CEO Jay Parker told The Real Deal. Elliman’s Laura San Jose and Sasha Ezquerra are handling sales.

Boca Raton-based SobelCo, led by Samuel R. Sobel, is the developer behind the 23-unit, 11-story building at 321 North Birch Road. Prices start at $1.95 million and units will range from 2,600 square feet to more than 3,800 square feet, according to a press release.

The slowdown has led a number of projects in South Florida to switch brokerage firms as developers get antsy and some sales teams lose their enthusiasm. In 2016, Elliman took over sales of VistaBlue Singer Island from the Keyes Company.

SobelCo now plans to break ground in mid-January, more than a year after it originally planned to, and will complete the development in early 2019.

Records show the developer paid $10 million for the 27,400-square-foot site in May 2015 and announced the project, then called Oceana Fort Lauderdale, months later. It opened a sales center for 321 at Water’s Edge last year.

Condos will include smart home features, designer kitchens, furnishings and bedroom suites. Owners will also have a five-year membership to the private dining club at the Pillars Club nearby.

The building will also feature a private wine club and lounge, a sky terrace with a lounge and summer kitchen, pool, Jacuzzi and bar, a 2,400-square-foot gym with ocean views and electric car charging stations.

SobelCo could not immediately be reached for a sales update.


Related Articles

arrow_forward_ios
From left: Mick Duchon, Eloy Carmenate, Tara West, Alex Sapir, Oren Alexander, Jay Philip Parker, Dean Bloch

Movers & Shakers: Sapir announces sales team for Surfside project, Franklin Street taps retail head & more

Jay Parker and a rendering of CocoWalk

Douglas Elliman, Bluemercury among new tenants at CocoWalk

Howard Lorber and Barry Zubrow with unit 1601 at The Bristol (Credit: Getty Images)

Howard Lorber flips condo at the Bristol to investment banker Barry Zubrow

Nirka Burns Padilla and Martin Conroy 

Movers & Shakers: Palm Beach broker leaves William Raveis for Douglas Elliman & more

South Florida skyline (Credit: iStock)

Resi sales rise throughout South Florida in Q4: Elliman

From left: Andrea and Renzo Rosso

Diesel family dishes on Wynwood condo project

(Credit: Redwood Media Group)

Developers and brokerages are getting creative for Art Basel

Karen Elmir, Camilo Franco, and Caitlyn Henderson

Movers & Shakers: Elmir Group launches CRE division, Pablo Alfaro team grows

arrow_forward_ios
Loading...