Blanca Commercial Real Estate is jumping into property management.
Tere Blanca’s company announced it brought on Peter Romero to lead the new division. Romero previously managed an office and mixed-use portfolio of more than 1 million square feet at Taylor & Mathis and Cushman & Wakefield.
In October, Blanca brought on John Guitar from Florida East Coast Industries as managing director and vice chair. Guitar, who plans to lead the statewide expansion of the Brickell-based commercial brokerage, said he expects the property management division to include existing clients and new buildings.
Facing competition from co-working companies like WeWork, landlords are increasingly looking to build a sense of community in their buildings with unique programs, Blanca and Guitar said.
Romero’s team includes Arturo Cepero, a CPA and certified fraud examiner, and Diana Pubchara, chief marketing officer. Pubchara will focus on creating customized programs for landlords and will oversee brand development, according to a release.