Cervera hires Harlan Goldberg from Elliman in a push to the Northeast

He’s now VP of business development for Northeastern US

Miami /
Mar.March 23, 2018 02:30 PM

Harlan Goldberg

Harlan Goldberg left Douglas Elliman to join Cervera Real Estate in a newly created role.

Goldberg is now vice president of business development for the Northeastern U.S., where he’ll focus on sales and marketing of Cervera’s projects, dealing directly with real estate agents in the region. Projects include Aston Martin Residences, Elysee Miami, Aria on the Bay and the Ocean Conrad Resort Residences Fort Lauderdale Beach.

The move comes on the heels of new tax reform legislation that many brokers and developers say is bringing buyers from the Northeast to South Florida. Harlan expects investment from New Yorkers and other Northeastern buyers to “increase tenfold.”

“It used to be that Florida didn’t offer a lifestyle that was equivalent to New York,” said Goldberg, who moved to South Florida in late 2013. “Here, you actually get to live off what you earned.”

At Elliman, Goldberg previously led sales of the Residences at Mandarin Oriental in Boca Raton and before that, worked on sales of 1 Hotel & Homes. Prior to Elliman, Goldberg worked for One Sotheby’s International Realty. His background is in new development sales in New York, he said.

Cervera made its first leap into the Northeast with a partnership with Stribling & Associates in late 2016. A year earlier, Fortune International Group partnered with Town Residential in a similar push to share market intel and resources and cross-promote each other’s listings to their respective markets.


Related Articles

arrow_forward_ios
From left: 1840 South Ocean Boulevard, 1341 South Ocean Boulevard and 2000 South Ocean Boulevard
These were South Florida’s largest resi sales of 2021
These were South Florida’s largest resi sales of 2021
Miami-Dade County slapped with ethics complaint over approval of 550-home Calusa project
Miami-Dade County slapped with ethics complaint over approval of 550-home Calusa project
Miami-Dade County slapped with ethics complaint over approval of 550-home Calusa project
Now streaming: TRD’s podcast Deconstruct on what’s next for Surfside
Now streaming: TRD’s podcast Deconstruct on what’s next for Surfside
Now streaming: TRD’s podcast Deconstruct on what’s next for Surfside
Michael Stern accused of “duping investors” in Monad Terrace project
Michael Stern accused of “duping investors” in Monad Terrace project
Michael Stern accused of “duping investors” in Monad Terrace project
PE firms LarrainVial, DaGrosa Capital invest in Miami real estate companies
PE firms LarrainVial, DaGrosa Capital invest in Miami real estate companies
PE firms LarrainVial, DaGrosa Capital invest in Miami real estate companies
Luxury car tycoon pays $7M for manse in Aventura’s Island Estates
Luxury car tycoon pays $7M for manse in Aventura’s Island Estates
Luxury car tycoon pays $7M for manse in Aventura’s Island Estates
AIMCO founder Terry Considine and a rendering of the Grand Flamingo tower
Miami Beach board rejects Aimco’s proposal for Grand Flamingo tower
Miami Beach board rejects Aimco’s proposal for Grand Flamingo tower
Aventura Mayor Enid Weisman (Facebook via Weisman, Getty)
Aventura votes to require HOAs to submit critical reports within 48 hours
Aventura votes to require HOAs to submit critical reports within 48 hours
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...