Movers & Shakers: Astor taps new sales director for Merrick Manor & more

Hires and promotions also at Avison Young and Allen Morris

Eduardo Pruna and a rendering of Merrick Manor (Credit: ArX Solutions)
Eduardo Pruna and a rendering of Merrick Manor (Credit: ArX Solutions)


The Astor Companies named a new director of sales for Merrick Manor, a luxury condo project under construction in Coral Gables.

Eduardo Pruna of One Sotheby’s International Realty was promoted to director of sales. He’s worked on projects that include Brickell City Centre’s Reach and Rise, where he was a director of sales. One Sotheby’s and Fortune International Realty led sales and marketing of the two condo towers until this week, when ISG took over.

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Merrick Manor is a 10-story, 227-unit development at 301 Altara Avenue. More than 60 percent of the units are under contract. Prices for remaining units range from nearly $500,000 to $2.5 million.

Avison Young brought on Chris Peckholdt to establish global valuation and advisory services in Florida. Peckholdt is joining the brokerage’s capital markets group, led in Florida by Michael Fay. He has more than 10 years of experience in real estate valuation and consulting, according to a press release.

The Allen Morris Company promoted W. A. Spencer Morris, Enrique “Henry” Piñeiro and Leonely Valdes. Spencer is now executive vice president of Allen Morris Residential, overseeing the firm’s $1.2 billion pipeline. Piñeiro was promoted to senior vice president the Allen Morris Company, and Valdes is now controller/human resource director.