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D.R. Horton prices new houses east of Fort Myers under $200,000
D.R. Horton holds down the price of homes sold under its Express Homes brand by building them with standard features, not buyer-specified options
Home builder D.R. Horton is offering newly built houses in a gated community just east of Fort Myers for under $200,000.
Houses ready for occupancy in D.R. Horton’s Town Lakes development in Lehigh Acres, an unincorporated community in Lee County, have prices starting at $179,410.
One way D.R. Horton has kept prices low is “by building spec homes with fewer options,” Jonathan Pentecost, president of the company’s realty division, told the News-Press daily newspaper in Fort Myers.
D.R. Horton is marketing the houses at the Town Lakes development under its Express Homes brand.
Buyers of homes bearing the brand do not have the option of choosing their flooring, paint colors, appliances and other features.
John Fee, whose family moved into a house at the gated community in May, told the News-Press that they “don’t get to pick anything. The house comes like it comes, which is one of the reasons why the house is inexpensive as it is.”
So far, D.R. Horton has built 300 of the 442 houses it has planned at Town Lakes.
The home builder just opened two types of model houses at Town Lakes. One has three bedrooms and two bathrooms, and prices start at $185,990. Another has four bedrooms and two bathrooms, with prices starting at $200,990. [News-Press] – Mike Seemuth