Development pipeline in downtown Jacksonville includes 700 hotel rooms

Planned downtown hotels would expand the room count by nearly 30% in Jacksonville's central business district

July 22, 2018 01:00 PM

Berkman Plaza II is an unfinished condo building that would be finished as hotel. (Credit:

Planned developments could put 700 new hotel rooms in downtown Jacksonville, where eight hotels with nearly 2,400 rooms now operate.

An unidentified developer just bought a partially built condominium called Berkman Plaza II and finish it as a riverfront hotel.

Bergman Plaza II was supposed to be a 23-story condo building, but construction ceased at the 18th floor after an adjacent parking garage collapsed.

Augustine Development Group plans to redevelop the historic Ambassador Hotel on North Julia Street as a mixed-use project with 100 hotel rooms, 200 apartments and 15,000 square feet of retail space.

Augustine Development told the Jacksonville Daily Record that the hotel rooms could operate as a LaQuinta or a Cambria location. Bryan Greiner and George Bochis of Augustine Development bought the 1.5-acre development site for $5.4 million.

Other hotel developments in Jacksonville’s downtown area would include a Hotel Indigo and two properties bearing Marriott brands.

Elements Development of Jacksonville just bought a site for a mixed-use development that would include a 200-room AC Hotel by Marriott.

Southeast Development Group and The Molasky Group of Companies plan to build a 145-room Courtyard by Marriott at northeast Laura and Forsyth streets.

Developer Eugene Profit plans to convert the former Life of the South Building at Laura and Bay streets to an 89-room Hotel Indigo. [Jacksonville Daily Record]Mike Seemuth

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