Hostel or boutique hotel? Youth hostels are adding private rooms, services

Generator, Freehand are among hostels shifting focus nationwide

National /
Oct.October 23, 2018 03:45 PM

Generator hostel in Miami Beach at 3120 Collins Avenue

Hostels are upping their efforts to win over youth, adding private rooms and more services to gain greater appeal as they expand nationwide.

After finding that the term ‘hostel’ is a turnoff to majority of American guests, the London-based hospitality group Generator shifted its focus onto its bars and restaurants at its first U.S. location in Miami Beach, according to the Wall Street Journal.

The recently opened eight-story hostel building at 3120 Collins Avenue also began offering private rooms. At its opening party it featured artists like DJ Khaled and Wyclef. Generator Group’s CEO Alastair Thomann told the publication he wants to do away with the term youth hostel, saying the company’s new approach places the brand between “hostel and cool boutique hotel.”

Amid changing demands, New York-based brand Freehand has also decreased its number of shared accommodations at its Miami Beach location. The brand, run by Sydell Group in partnership with private-equity investor Ronald Burkle, has youth hostels in Los Angeles, New York and Chicago.

The growing hostel industry is also crossing over to the hospitality sector, as more established hotel brands shrink their room sizes to mirror the hostel culture and experience. Hilton is the latest example. Its recently launched brand Motto by Hilton, was referred to as a “hostel on steroids,” by Hilton’s CEO Christopher Nassetta. [WSJ] – Amanda Rabines


Related Articles

arrow_forward_ios
Phil Gutman with Bess Freedman and Mark Zilbert (Linkedin, Freedman by Studio Scrivo)
Phil Gutman leaves Brown Harris Stevens Miami
Phil Gutman leaves Brown Harris Stevens Miami
Peter Thiel with 445 to 441 East Rivo Alto Drive (Getty)
PayPal co-founder Peter Thiel revealed as buyer of Miami Beach mansions
PayPal co-founder Peter Thiel revealed as buyer of Miami Beach mansions
Ophir Sternberg with the Ritz-Carlton Residences, Miami Beach and the land for the villas (Lionheart Capital)
GFI buys land for second phase of Ritz-Carlton Residences Miami Beach
GFI buys land for second phase of Ritz-Carlton Residences Miami Beach
(iStock)
South Florida resi sales jump in Q4: Elliman
South Florida resi sales jump in Q4: Elliman
Richard Bressler and Lisa Gersh with 1425 West 25th Street, Miami Beach (Getty, Google Maps)
Media titans buy Sunset Islands home for $5M
Media titans buy Sunset Islands home for $5M
Ruthie and Ethan Assouline lead Compass’ Assouline Team. (The Assouline Team, iStock)
Compass’ Assouline Team expands to Miami Beach
Compass’ Assouline Team expands to Miami Beach
Images of Arte, Ritz-Carlton Residences Miami Beach, Ritz-Carlton Residences Miami Beach and One Thousand Museum (One Thousand Museum via One Sotheby's)
Buyers shift to condos as waterfront single-family luxury inventory dwindles in South Florida
Buyers shift to condos as waterfront single-family luxury inventory dwindles in South Florida
Chris Bosh and his North Bay Road home, 6396 North Bay Road (Getty, One Sotheby’s International Realty)
Chris Bosh sells waterfront Miami Beach mansion for $15M
Chris Bosh sells waterfront Miami Beach mansion for $15M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...