The Real Deal Miami

Redfin: Online search activity among homebuyers is heaviest on weekdays

The Seattle-based national brokerage firm reports that search activity on its website peaks at 10 a.m. on Fridays and bottoms at 9 p.m. on Wednesdays
December 09, 2018 02:00PM

(Credit: iStock)

People shopping for a home to buy are most likely to search online during a work day, according to Redfin.

The Seattle-based national brokerage firm found that Friday at 10 a.m. is the peak time of the week for search activity on its website.

The least popular time of week to search the Redfin site is Wednesday at 9 p.m.

Redfin’s report shows that search activity on its website is generally heaviest on weekday mornings and afternoons and lightest on weekday evenings and weekends.

“One possible explanation is the popularity of weekends for hitting the pavement and touring homes in person, rather than through a computer or smart phone screen,” according to Redfin’s report on search activity. [Inman.com]Mike Seemuth