Douglas Elliman buys Strickland, marking Florida west coast expansion

New York City's largest residential brokerage now has 21 offices in Sunshine State

Feb.February 05, 2019 06:30 PM

Douglas Elliman’s Jay Parker, Strickland Property Group’s Bonnie Strickland, and St. Petersburg’s skyline (Credit: Flickr) 

Douglas Elliman is making a move on Florida’s west coast.

New York City’s largest residential brokerage acquired the St. Petersburg-based Strickland Property Group.

Led by Bonnie Strickland, the brokerage has 16 agents and did more than $146 million in total sales last year. That made it one of the top firms in Pinellas County, according to Elliman’s release on the purchase.

Following the acquisition, Bonnie Strickland will become executive director of luxury sales at the company, which will be called Strickland Property Group of Douglas Elliman Real Estate. She will continue to run the sales team under the Elliman brand, according to the release. Elliman now has 21 offices in Florida.

The terms of the deal were not disclosed.

Elliman — among the largest residential brokerages in the country — and other national brokerages are expanding throughout Florida. The firms are trying to capitalize on the migration of wealthy individuals from New York and other Northeast states, looking to take advantage of Florida’s beneficial tax laws. The new federal tax law further limits the deductions for state and local taxes, meaning individuals in high-tax states in the Northeast owe more to the IRS.

Douglas Elliman has acquired small brokerages in South Florida in the past. In July, the company acquired Pink Palm Properties, a brokerage in Boca Raton. In 2016, Elliman bought Tauriello & Co. Real Estate, a Delray Beach firm led by Sue Tauriello.

Related Articles

From left: Mick Duchon, Eloy Carmenate, Tara West, Alex Sapir, Oren Alexander, Jay Philip Parker, Dean Bloch

Movers & Shakers: Sapir announces sales team for Surfside project, Franklin Street taps retail head & more

Jay Parker and a rendering of CocoWalk

Douglas Elliman, Bluemercury among new tenants at CocoWalk

Howard Lorber and Barry Zubrow with unit 1601 at The Bristol (Credit: Getty Images)

Howard Lorber flips condo at the Bristol to investment banker Barry Zubrow

Nirka Burns Padilla and Martin Conroy 

Movers & Shakers: Palm Beach broker leaves William Raveis for Douglas Elliman & more

South Florida skyline (Credit: iStock)

Resi sales rise throughout South Florida in Q4: Elliman

From left: Andrea and Renzo Rosso

Diesel family dishes on Wynwood condo project

(Credit: Redwood Media Group)

Developers and brokerages are getting creative for Art Basel

Karen Elmir, Camilo Franco, and Caitlyn Henderson

Movers & Shakers: Elmir Group launches CRE division, Pablo Alfaro team grows