Luxury department store chain Barneys New York will introduce a line of upscale accessories for marijuana users at its California locations.
Barneys will open a marijuana accessories boutique called The High End in each of its California department stores, starting with its Beverly Hills location in March.
The department store chain is curating products for The High End together with Beboe, a Los Angeles-based retailer of cannabis products, which the New York Times described as “the Hermés of marijuana.”
Barneys also is marketing The High End in a way that defies the long-held image of marijuana users as potheads who lack money and motivation.
Beboe co-founder Scott Campbell told MarketWatch that “we’ve kind of made something that’s a little more grown up.”
Products available at The High End include a $1,475 marijuana grinder made of sterling silver, $80 pot-vaporizer pens, seven pre-rolled joints for $68, and gift boxes with edible marijuana and other goodies for $160.
According to Forbes, research firm Brightfield Group has predicted that the worldwide market for marijuana will grow to $31.4 billion by 2021 from about $7.7 billion now. [New York Post] – Mike Seemuth