Mobile software applications that consumers use to shop for homes are sharing data with Facebook, raising doubt about control over personal privacy.
For example, an app for Realtor.com delivers information to Facebook about the prices and locations of homes that consumers have viewed.
Facebook receives such information even if users of the Realtor.com app are not logged into their Facebook account or lack such an account.
In an email, a spokesperson for Zillow said the company shares “a very limited amount of information about our users’ home shopping activity with platforms such as Facebook to provide consumers with personalized and relevant advertising of homes that may interest them.”
“We only share with Facebook the information that’s necessary to provide tailored home shopping ads,” the Zillow spokesperson told Inman. “We don’t share sensitive personal information with Facebook.”
The practice of sharing information from mobile real estate apps with third parties appears common.
Bill Wendel, an advocate for consumers who use real estate services, told Inman that “these practices underline the urgent need to address real estate … in the scope of national privacy legislation being considered by the U.S. Congress.” [Inman] – Mike Seemuth