Amid rising demand for mortgages, Zillow launches “Home Loans” division

The listing giant acquired the business, Mortgage Lenders of America, last year

Zillow CEO Rich Barton (Credit: Twitter and Zillow)
Zillow CEO Rich Barton (Credit: Twitter and Zillow)

Zillow is rolling out its Home Loans division as the demand for residential mortgages ramps up.

The listing giant said it was moving into the mortgage origination business in August when it acquired Mortgage Lenders of America, a 300-person mortgage brokerage. Borrowers using Zillow’s Home Loans division don’t need to use Zillow Offers, its homebuying and selling business, to secure mortgages through Zillow, according to CNBC, which first reported the rollout.

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Nationwide, the demand for mortgages has increased thanks in part to recent drops in mortgage rates.

In February, Seattle-based Zillow announced it was expanding its Zillow Offers to 14 markets by the end of this year, with a projected annual revenue of $20 billion within five years. The news wasn’t all good. Its fourth quarter earnings in November revealed an average profit of just $1,723 per home sold during that period. [CNBC]Katherine Kallergis