How many people visited the Wynwood Walls in March?
Mobile applications that track pedestrian traffic are becoming landlords’ favorite tech tool
UPDATED April 18, 3:30 p.m.: When touting Wynwood’s popularity, developers and property owners boast that the trendy arts district is Miami’s most walked neighborhood. Now, there’s quantifiable data to back up those claims, according to one of Wynwood’s pioneers.
At the Greater Miami Chamber of Commerce’s annual real estate summit on Wednesday, Jessica Goldman Srebnick, CEO of Goldman Properties, said close to half a million people visited the Wynwood Walls last month.
“For the month of March, we had almost 410,000 visitors,” Goldman told attendees. “That blew me out of the water. That puts us on track to do more than 2.5 million visitors this year.”
Following Goldman’s presentation, she showed The Real Deal a mobile application called Motionloft that allows her to track the foot traffic in and out of the Wynwood properties her company owns.
On her phone, she typed in Wynwood Walls and in a few seconds, the app displayed data showing 409,064 total pedestrians in March and an average of 13,196 pedestrians per day.
Motionloft, which is owned by tech mogul and Dallas Mavericks owner Mark Cuban, provides retail tenants and landlords data analytics on pedestrian and vehicle counts in real time.
But how accurate is the data? Goldman acknowledged that it’s “not 1,000 percent.”
Major real estate players are using applications like Motionloft to help promote developments, even if the data draws skepticism. For instance, a public relations representative for New York City’s Hudson Yards recently announced that mobile app Placer.ai tracked 1.5 billion visitors in the new development last month — or nearly one out of six people on earth. A spokesperson for Placer.ai, however, disputes that figure.
Goldman said she and her employees began using Motionloft in late October when a prospective tenant requested it to measure foot traffic. Goldman said the app is a useful tool in determining patterns. She noted Motionloft provided data showing people were still congregating at Wynwood Walls, at 2520 Northwest Second Avenue, during early evenings on Sundays after the property’s restaurant, Wynwood Kitchen and Bar, had closed.
“Now we stay open after 5 p.m. on Sundays,” Goldman said. “It is a super helpful for the restaurant business. And the food and beverage component in Wynwood is becoming a strong driver.”