Prestige Imports plans $2M “auto spa” in North Miami Beach

Luxury car dealer Prestige Imports is adding another facility to its over 10-acre North Miami Beach campus: Prestige Auto Spa, a car wash, gas station, restaurant and retail project.

The 17,000-square-foot auto spa, at 15180 Biscayne Boulevard, is set to open by the fall, CEO Brett David told The Real Deal. Juice & Java, a health food concept based in Miami Beach, will open in a 3,100-square-foot space. Another retail concept is also expected to open there.

Prestige paid nearly $15 million for property in 2015.

“Instead of tearing down this [2.6-acre] property, we saw a need in the marketplace for a luxury car wash, auto spa, a fully streamlined system where it’s a concierge-type of experience,” David said. The company spent about $2 million on the buildout.

A customer will be greeted by a porter who will take their order as they wait at Juice & Java, for example. “Your vehicle is up front, ready to go by the time you finish your meal,” he said.

Sunshine Gasoline is the distributor for Prestige Energy, a gas station that will offer full service at the auto spa. Later this year, it will feature an electronic supercharging station, as well as a high octane fuel. In addition to the standard self-serve and full-serve car wash, David said the facility will offer tire and wheel change, ding and dent repairs, full lube service and ceramic coating.

Prestige has been expanding its land assemblage. In 2016, a year after buying the auto spa property, it spent $12.5 million to acquire the former Walgreens at 15050 Biscayne Boulevard, which is now a Prestige Imports showroom.

Prestige was founded by the late Irv David, Brett’s father, who started the company by converting a gas station into a dealership. Now, the company also has the Prestige Aviation and Prestige Marine brands, and has acquired about 10.5 acres along Biscayne Boulevard in North Miami Beach.

Lamborghini Miami outgrew its space at 14800 Biscayne Boulevard, and will be moving into the former Audi property at 14780 Biscayne Boulevard, David said. The building at 14800 Biscayne will become a pre-owned Lamborghini showroom.

Prestige also owns the former Gourmet Diner at 13951 Biscayne Boulevard, where Mignonette opened and closed its second restaurant. David said he is working with a new tenant to take the space.

David works with luxury developers like Gil Dezer. In 2017, David reached out to Dezer to house some of his most expensive cars at Porsche Design Tower during Hurricane Irma.