Fitness expert wants to shed his Hollywood home via auction

The waterfront house, initially priced at $5.39M, will be auctioned without a reserve

TRD MIAMI /
Nov.November 15, 2019 05:30 PM
From left: James Grage, Matthew Elliott, and Marc Hameroff, with the home

From left: James Grage, Matthew Elliott, and Marc Hameroff, with the home (Credit: Facebook)

A fitness expert, bodybuilder and supplement maker is looking to shed his waterfront estate in Hollywood.

James Grage, co-founder and vice president of BPI Sports Fitness Supplements, is selling the house at 1215 Diplomat Parkway, within Hollywood Golf Estates, at auction on Nov. 25.

Platinum Luxury Auctions is handling the auction, which will be held without a reserve or minimum price, according to a release. The home hit the market in April, priced at $5.39 million, listed by Jay Pierre of Coral Shores Realty. Marc Hameroff and Matthew Elliott of Engel & Völkers Miami have had the listing since September and are taking it to auction.

The front of the home

The front of the home

Hameroff said Grage is moving to western Broward County and wanted to auction the property for a quick sale. “The seller understands that the traditional sales process may require a longer period of time to find the right buyer,” Hameroff said. “He instead wants a more expedient sale process, and the luxury auction short timeframe and date certainty of the sale appeal to him.”

The five-bedroom, six-and-a-half bathroom house, built in 2013, spans 7,264 square feet, on a nearly half-acre lot. It has 150 feet of frontage on a 120-foot canal. Records show Grage paid $810,000 for the property in 2011.

The kitchen in the home

The kitchen in the home

Grage had the home custom built and has lived there with his family for the past six years, Hameroff said.

The home’s features include open-concept formal living room with a large gas fireplace and NanaWalls opening to the patio, a gourmet kitchen with Viking and Miele appliances, and an infinity pool and fire pit.


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