Keyes partners with EasyKnock to offer sale-leaseback program

EasyKnock recently closed a $20M Series B round

TRD MIAMI /
Jul.July 08, 2020 11:35 AM
Jarred Kessler and Mike Pappas

Jarred Kessler and Mike Pappas

The Keyes Company is partnering with EasyKnock, a sale-leaseback startup, to give its agents another tool to offer sellers.

“We have a low inventory and there is some hesitation for people to sell their home because they’re not sure they can buy another home,” said Mike Pappas, president and CEO of Keyes.

In June, EasyKnock announced it closed a $20 million Series B round to expand its product offerings and add staff. The capital raise was co-led by Blumberg Capital and QED Investors. More than 3,000 Keyes agents in Florida will have access to EasyKnock’s platform, which includes its Sell and Stay sale-leaseback program and MoveAbility, a non-lending bridge product.

Keyes is looking to offer clients the option to free up cash for their next purchase while staying in their homes during the pandemic, Pappas said. Fewer homes have hit the market in recent months throughout South Florida.

“Consumers are facing a lot of inertia due to uncertainty, and agents are looking for more ways to be diverse,” said EasyKnock CEO Jarred Kessler. “Extra tools have never been more important.”

The programs are available for single-family houses, townhouses and condos. With MoveAbility, an agent would sell the house within a year.

Kessler said it marks the first major partnership for the company in South Florida.

EasyKnock is one of a number of companies aimed at making home-buying more accessible. Others include Noah, a San Francisco-startup that issues cash loans in exchange for an ownership stake.


Related Articles

arrow_forward_ios
J. Eddy Martinez, Roland Ortiz, and Daniel de la Vega

One Sotheby’s acquires Worldwide Properties

One Sotheby’s acquires Worldwide Properties
Seth Cohen and Phil Gutman

Brown Harris Stevens Miami launches sports and entertainment division

Brown Harris Stevens Miami launches sports and entertainment division
From left: Brian Kingston, Irving Padron and Merrick Park

Brookfield sues to evict Irving Padron’s Submarket Realty from Merrick Park

Brookfield sues to evict Irving Padron’s Submarket Realty from Merrick Park
Jay Parker and Mike Sales, with 801 Brickell Avenue (Credit: Google Maps)

TIAA sues Douglas Elliman over allegedly unpaid rent at Brickell high-rise

TIAA sues Douglas Elliman over allegedly unpaid rent at Brickell high-rise
Chad Carroll

Top-selling Douglas Elliman agent Chad Carroll joins Compass along with his team

Top-selling Douglas Elliman agent Chad Carroll joins Compass along with his team
Ericka Witkowski

Former Cushman & Wakefield broker launches her own firm

Former Cushman & Wakefield broker launches her own firm
From left: Magnus Jennemyr, Timo Khammash, and Irving Padron

Engel & Völkers cuts ties with managing broker, expands to Coconut Grove

Engel & Völkers cuts ties with managing broker, expands to Coconut Grove
Alex Vidal and Craig Studnicky

Alex Vidal leaves RelatedISG to join Coldwell Banker in Dallas

Alex Vidal leaves RelatedISG to join Coldwell Banker in Dallas
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...