Vizcaya needs money to operate, launches $1M fundraising campaign

Nonprofit estimates it will have lost $3M by the end of September

Miami /
Aug.August 14, 2020 10:30 AM
Vizcaya Museum and Gardens and Joel Hoffman (Credit: Robin Hill)

Vizcaya Museum and Gardens and Joel Hoffman (Credit: Robin Hill)

After months without visitors, the historic Vizcaya Museum and Gardens launched a $1 million coronavirus relief fundraising campaign to compensate for lost revenue and stay open.

In a letter sent to Vizcaya supporters, Joel Hoffman, CEO and executive director, said this is “Vizcaya’s hour of need” and that support is “critical to keep Vizcaya open, protected and preserved.”

The waterfront Coconut Grove museum, at 3251 South Miami Avenue, is the former villa and estate of the late businessman James Deering. Vizcaya estimates it will have lost about $3 million by its fiscal year end, at the end of September, Hoffman said.

Prior to the pandemic, nearly 370,000 visited Vizcaya each year. In addition, it was a venue for weddings, other events and photoshoots. The 10-plus-acre bayfront property closed for two months and reopened May 10, but still can’t host events or hold photoshoots. Hoffman said about 25 percent of visitors have returned.

The property is south of the Rickenbacker Causeway connecting Miami to Key Biscayne, and northeast of downtown Coconut Grove, where a number of new residential projects are underway.

The funds would be used to continue to preserve and protect Vizcaya, providing bridge funds during the pandemic.

“Cultural organizations are encouraged to have cash reserves. During this crisis, like many other cultural organizations, we have begun to spend through those,” he said. “It’s very worrying to deplete cash reserves, especially when you’re a massive historic property in a hurricane-prone environment.”

Miami-Dade County owns the property, buildings, assets and collections, and the non-profit has operated the museum and gardens since 2017. The county provides Vizcaye with $2.5 million a year.

Vizcaya also received a $1.1 million Paycheck Protection Program loan and a $190,000 CARES Act grant.

Write to Katherine Kallergis at [email protected]


Related Articles

arrow_forward_ios
Tomo Kipp, LeBron James, Jeff Conry and the Crystal View Court Mansion. (Getty, iAero, Compass)
Former Coconut Grove mansion of LeBron James sells for $13M
Former Coconut Grove mansion of LeBron James sells for $13M
Major Food Group partners Rich Torrisi, Jeff Zalaznick and Mario Carbone over Miami/Miami Beach (Getty, iStock)
Major plans: Major Food Group to open four more restaurants in Miami, Miami Beach
Major plans: Major Food Group to open four more restaurants in Miami, Miami Beach
Jorge Mas, Roger and Sloan Barnett and Casa Bahia. (Getty, Shorecrest Construction)
Jorge Mas sells waterfront Coconut Grove mansion for $46M to Roger and Sloan Barnett: sources
Jorge Mas sells waterfront Coconut Grove mansion for $46M to Roger and Sloan Barnett: sources
Lawsuits, interrupted: Judges nix business pandemic insurance claims
Lawsuits, interrupted: Judges nix business pandemic insurance claims
Lawsuits, interrupted: Judges nix business pandemic insurance claims
The Coconut Grove Playhouse and Miami Mayor Francis Suarez (Phillip Pessar/Flickr, Getty)
Miami-Dade County wins lawsuit over Coconut Grove Playhouse partial demolition
Miami-Dade County wins lawsuit over Coconut Grove Playhouse partial demolition
2835 Tigertail Avenue with Jay Shah, Getzy Fellig and Sam Zalmanov 
Residence Inn Coconut Grove sells for $31M, to be converted to apartments
Residence Inn Coconut Grove sells for $31M, to be converted to apartments
Maria Alejandra Llamas and 4100 Kiaora Street, Miami. (WikiMedia, Douglas Elliman)
Author closes chapter on Coconut Grove mansion for $9M
Author closes chapter on Coconut Grove mansion for $9M
Southland Mall in Cutler Bay (Google Maps)
Lender takes control of struggling Southland Mall in Cutler Bay
Lender takes control of struggling Southland Mall in Cutler Bay
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...