Watch: Gil Dezer on guerrilla marketing and working with Donald Trump

The prolific developer discusses his career and partnership with the former president

Miami /
Mar.March 31, 2021 09:45 AM

For this month’s The Closing, The Real Deal sat down with Gil Dezer, the head of Dezer Development and one of the most active real estate players in South Florida. The family-run firm, which was started in 1970 by Dezer’s father, Michael, is behind flashy projects such as the Porsche Design Tower and Residences by Armani/Casa.

The elder Dezer influenced his son’s approach to real estate, according to the developer, teaching him “[h]ow to negotiate, how to be patient, know when you’re winning, know when you’re losing.”

Dezer was also candid about his approach to management and his partnership with Donald Trump, saying that “not for a minute” did he regret having such a close relationship with the former president. He also brushed off the idea of getting into politics himself.

“I don’t think I’d be in it directly,” he said. “It’s like being on your condo board. You do all the work and nobody says thank you for it.”

Watch the interview above.


Related Articles

arrow_forward_ios
Todd Michael Glaser
Watch: Todd Michael Glaser on developing dream homes for billionaires
Watch: Todd Michael Glaser on developing dream homes for billionaires
From left: Edgardo Defortuna, Stephen Ross and Gil Dezer (The Related Companies, Fortune International Group, Dezer Development, iStock)
Brokers, developers rally to capture Formula 1 buyers during first Miami Grand Prix
Brokers, developers rally to capture Formula 1 buyers during first Miami Grand Prix
(L-R) Ari Pearl, Matt Press, and Gil Dezer with the property at 1750 Northeast 167th Street in North Miami Beach (Google Maps, LinkedIn, Dezer Development, PPG Development)
Dezer sells North Miami Beach properties to Ari Pearl and partners for $31M
Dezer sells North Miami Beach properties to Ari Pearl and partners for $31M
From left: Jorge Perez, chairman and CEO, Related Group; Gil Dezer, president, Dezer Development (Getty Images, Related Group, LoopNet)
Related Group, Dezer win approval for 10-story oceanfront condo project in Hillsboro Beach
Related Group, Dezer win approval for 10-story oceanfront condo project in Hillsboro Beach
Eduardo Cofresi, Edgardo Defortuna and Luciene Cofresi
Cofresi Group joins Fortune International from Dezer Development
Cofresi Group joins Fortune International from Dezer Development
Gil Dezer with renderings of Bentley Residences (Dezer by Sonya Revell)
Dezer to launch sales of Bentley Residences tower in Sunny Isles Beach
Dezer to launch sales of Bentley Residences tower in Sunny Isles Beach
The Real Deal’s Hiten Samtani with Gil Dezer, Keith Menin, Jon Paul Pérez and Todd Michael Glaser
Watch: Top South Florida developers think Miami’s boom is here to stay
Watch: Top South Florida developers think Miami’s boom is here to stay
“Record-setting” market: Real estate powerhouses talk tech, infrastructure, development and hot housing market at TRD’s Miami event
“Record-setting” market: Real estate powerhouses talk tech, infrastructure, development and hot housing market at TRD’s Miami event
“Record-setting” market: Real estate powerhouses talk tech, infrastructure, development and hot housing market at TRD’s Miami event
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...