Realtors no longer ♡ “love letters” to sellers

The seemingly harmless tactic could lead to fair housing violations, industry groups warn

National /
Jul.July 23, 2021 09:45 AM
Realtors no longer heart “love letters” to sellers

(iStock)

“Love letters” belong in the hands of a significant other, not a home seller, a growing number of realtors say.

Ohio Realtors president Seth Task is the latest to come out against the letters, a tactic traditionally used by potential home buyers as a means of forming a personal connection with sellers and gaining an edge on rival bidders.

Task told News 5 Cleveland that he no longer welcomes love letters and encourages fellow realtors to reject them as well.

In Northeast Ohio, approximately 25 percent of sellers’ agents have stopped accepting the letters amid growing concerns that they could enable discrimination.

In October, the National Association of Realtors began warning real estate agents that the letters were a “potential liability.”

The Fair Housing Act explicitly prohibits sellers from accepting or rejecting offers on the basis of protected characteristics such as race, religion or familial status. Because love letters can often reveal such personal information about buyers, NAR cautioned, accepting them could expose agents and their clients to fair housing violations.

While the use of love letters is falling out of favor in Ohio, there is no legislation banning them at this point. The same can’t be said for Oregon, which recently became the first state to outlaw the letters.

According to KGW8, House Bill 2550 — signed into law by Gov. Kate Brown in June — instructs agents to prevent direct communication between buyers and sellers, apart from a traditional offer.

[News 5 Cleveland] — Holden Walter-Warner






    Related Articles

    arrow_forward_ios
    AIMCO founder Terry Considine and a rendering of the Grand Flamingo tower
    Miami Beach board rejects Aimco’s proposal for Grand Flamingo tower
    Miami Beach board rejects Aimco’s proposal for Grand Flamingo tower
    Aventura Mayor Enid Weisman (Facebook via Weisman, Getty)
    Aventura votes to require HOAs to submit critical reports within 48 hours
    Aventura votes to require HOAs to submit critical reports within 48 hours
    The current Miami Beach North Shore library with Mayor Dan Gelber (Google Maps, Gelber)
    Miami Beach seeks buyers for city-owned development sites
    Miami Beach seeks buyers for city-owned development sites
    The partially collapsed 12-story Champlain Towers South condo building (Getty)
    Inside the tug-of-war over the Surfside condo site’s future
    Inside the tug-of-war over the Surfside condo site’s future
     Adam Neumann (Getty, Bal Harbour Florida)
    Ex-WeWork CEO Adam Neumann inks $44M deal for Bal Harbour properties
    Ex-WeWork CEO Adam Neumann inks $44M deal for Bal Harbour properties
    Alex Sapir and Giovanni Fasciano with Arte by Antonio Citterio in Surfside (Photos via Arte by Antonio Citterio/PR Newswire)
    Miami penthouse sets cryptocurrency sale record: $22.5M
    Miami penthouse sets cryptocurrency sale record: $22.5M
    (iStock)
    South Florida resi construction starts soar in March
    South Florida resi construction starts soar in March
    Eden Multifamily heads Jay Massirman and Jay Jacobson with Cypress Equity Investments CEO Michael Sorochinsky (rendering courtesy of MSA Architects)
    Eden Multifamily, Cypress Equity score $24M construction loan for Tamarac apartments
    Eden Multifamily, Cypress Equity score $24M construction loan for Tamarac apartments
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...