Digital marketing exec buys second luxury home in South Florida

Buyer’s firm handles digital marketing for Allstate, Wyndham, KitchenAid and others

The south tower of the Continuum on South Beach (Continuum)
The south tower of the Continuum on South Beach (Continuum)

UPDATED, Nov. 1, 4:23 p.m.: Two years after buying a Delray Beach mansion, digital marketing executive Jeff Herzog and his wife Jill picked up a Miami Beach luxury condo.

Through a trust, the couple paid $8.4 million for a 12th floor unit in the south tower of the Continuum on South Beach at 100 South Pointe Drive.

Herzog is founder and CEO of Phoenix, Arizona-based ZOG Digital, an agency that handles digital marketing for Allstate, Wyndham Hotels & Resorts, KitchenAid, Capital One, and the Hershey Company.

The Herzogs’ 2,792-square-foot condo has four bedrooms and five bathrooms.

Property records show the seller is 1201 Continuum LLC, an entity managed by Barry Brown and Michael Pulwer, who recently sold another unit in the same building to retired race car driver Brian Vickers.

Eddy Martinez and Roland Ortiz with One Sotheby’s International Realty represented the seller, and Senada Adzem with Douglas Elliman represented the buyer, JHJ Family Trust.

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In 2018, the Herzogs’ trust bought a 13,895-square-foot mansion in Delray Beach for $10.6 million. The couple still own the seven-bedroom, nine-bathroom estate, according to records.

In 2019, Pulwer’s entity paid $4.2 million for the two Continuum units and combined them, according to records.

The Herzogs shelled out $3,008 a square foot, the highest price paid per square foot on the west side of the 42-story south tower, Martinez said.

The custom-built unit features a 32-foot-wide living room and panoramic views of the ocean, Biscayne Bay and South Pointe Park, ornate interiors, a terrace and a sitting room/spa, according to the listing. It hit the market last year for $8.9 million.

In September, Pulwer sold a two-bedroom unit in the South Tower’s 36th floor to Vickers for $6.3 million in an off-market deal. Pulwer previously paid $813,000 for that unit in 2003.

Built nearly a decade ago by New York developer Ian Bruce Eichner, the Continuum continues to attract high-profile buyers. Last month, Philadelphia developer Bart Blatstein and his wife Jill Blatstein paid $5.5 million for a Continuum townhome. Tech entrepreneur Hari Ravichandran bought a 35th floor unit for $8 million the same month as the Vickers deal.