Miami Herald brings on AI to cover real estate sales

Report: Blurbs reporting local deals are posted at an inhuman pace

Miami Weekend Edition /
Nov.November 06, 2021 01:32 PM

Miami’s real estate market is being covered by artificial intelligence. (iStock)

 

The Miami Herald’s newest real estate reporter is pounding out copy at a robotic pace — mainly because it is, well, a machine.

The Miami New Times reported this week that its Pulitzer-prize-winning competitor has enlisted the help of artificial intelligence — known as Miami Herald Bot — to take on the up-until-this-point very human job of covering the city’s booming real estate market.

Since mid-October, just after real estate reporter Rene Rodriquez’s final byline appeared, the bot has been informing readers of big deals going down across the region, posting more than 50 stories.

And some come in at speeds that are inhuman — shortly after its first article appeared on October 15, a second and third story were posted at the same time just two minutes later, according to the publication.

Each story contains basic information about the sale, including price, square footage, address, and date of sale, and are slapped together in a template featuring bullet points revealing other recent nearby sales.

The stories have a very technical note at the bottom explaining their digital derivation, while pointing out the stories aren’t completely created by a microchip that thinks in zeros and ones.

“This article was generated by the Miami Herald Bot, artificial intelligence software that analyzes structured information from prominent real estate data providers and applies it to templates created by journalists in the newsroom,” it states.

The boilerplate text also notes this type of reportage is experimental, and encourages readers to report errors — or bugs — by email.

That’s a good idea, because, as the publication points out, the system is far from foolproof. It has already produce head-scratching headlines such as “How much did it cost to by a home in Miami-Dade County, FL in the past week,” and has also misreported the names of neighborhoods in which sales went down.

[Miami New Times] — Vince DiMiceli





    Related Articles

    arrow_forward_ios
    (Photo-illustration by Kevin Cifuentes)
    South Florida’s industrial squeeze has brokers sounding alarms
    South Florida’s industrial squeeze has brokers sounding alarms
    Ross Romash and the Belle Meade mansion (Boat Racing Experience, iUse for One Sotheby’s International Realty)
    Powerboat racer sells Belle Meade mansion for neighborhood record of $13M
    Powerboat racer sells Belle Meade mansion for neighborhood record of $13M
    Chicago firm plans apartments, commercial complex on Edgewater OZ site
    Chicago firm plans apartments, commercial complex on Edgewater OZ site
    Chicago firm plans apartments, commercial complex on Edgewater OZ site
    Chewy CEO Sumit Singh and Plantation Pointe at 7600 and 7700 West Sunrise Boulevard (Chewy, Midtown Capital Partners)
    Here are South Florida’s biggest office leases of 2021
    Here are South Florida’s biggest office leases of 2021
    Related Group, Merrimac JV plans Miami Worldcenter project, pays $12M for site
    Related Group, Merrimac JV plans Miami Worldcenter project, pays $12M for site
    Related Group, Merrimac JV plans Miami Worldcenter project, pays $12M for site
    Here are South Florida’s largest multifamily sales of 2021
    Here are South Florida’s largest multifamily sales of 2021
    Here are South Florida’s largest multifamily sales of 2021
    New York, Miami, Chicago, Los Angeles, San Francisco and Chicago (iStock)
    As rent explodes nationally, Miami tops the charts
    As rent explodes nationally, Miami tops the charts
    Lease roundup: Barry’s ditches LA for Miami, law firm to move to Mizner Park
    Lease roundup: Barry’s ditches LA for Miami, law firm to move to Mizner Park
    Lease roundup: Barry’s ditches LA for Miami, law firm to move to Mizner Park
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...