Related Companies is launching sales of its planned waterfront Shorecrest condos in West Palm Beach.
The developer, led by billionaire founder and Chairman Steve Ross, plans to build the 26-story, 140-unit tower on the current site of Temple Israel at 1901 North Flagler Drive. The tower will include a 21,500-square-foot house of worship and preschool.
The launch comes three months after New York City-based Related kicked off sales for another West Palm Beach luxury condo project, South Flagler House.
Related tapped Roger Ferris + Partners, a Connecticut-based firm, to design Shorecrest. Rottet Studios, a design firm with offices in New York City, Los Angeles and Houston, is handling interiors for the project, and Boca Raton-based DSBoca will handle landscape design, according to a press release.
Units in the building will include one-, two-, three- and four-bedroom floor plans, with prices ranging from $1.3 million to $9 million, according to the release. Corcoran Sunshine is leading sales for the project.
Amenities in the building will include a rooftop pool, fitness center, yoga room, spa facilities, a screening room, game room and a virtual reality room. The tower will also have a cocktail lounge, cafe, private dining room, a coworking lounge and meeting space, the release shows.
The project is targeting a wide range of buyers, including current Palm Beach residents and out-of-state buyers from the Northeast, said Bryan Cho, an executive vice president with Related. Increasingly, Related is also seeing interest from Miami residents, he said.
“[They] are now looking at West Palm Beach as a great alternative to Miami,” he said. West Palm Beach has less traffic and “a more approachable streetscape,” according to Cho.
West Palm Beach has seen a flood of residential development and planned projects in the wake of a pandemic-fueled boom. Earlier this month, developer Al Adelson and the Morrison family’s Sympatico Real Estate proposed a 25-story, 191-unit condominium overlooking Clearwater Lake. New York City-based Savanna, which is developing the waterfront Olara condominium, proposed a 369-unit apartment building in January. Billionaire Jeff Greene is advancing plans for a 152-unit condo project near West Palm Beach’s Currie Park.