Brooklyn-based developer Redhoek+ is launching sales for its second planned condo project in Bay Harbor Islands.
The planned seven-story, 18-unit Pool Haus at 1130 100th Street is intended to be a “sister building” to Solina Bay Harbor, the first South Florida condo project that Redhoek+ launched, said CEO Lee Cohen.
Redhoek+ tapped Alyssa Soto Brody and Alyssa Morgan of Powered by DMT, who are also marketing Solina, to lead sales and marketing for Pool Haus, according to a press release. The nine-unit planned Solina project is more than 50 percent presold, Cohen confirmed.
Morgan, who also heads the Inside Network, filed a lawsuit against her ex-husband John Jansheski last month, alleging he iced her out of the commission on the $57 million sale of his Star Island home. According to the lawsuit, Morgan previously presented Jansheski with a higher offer from the buyer of the home.
Prices for Pool Haus units range from $2 million to $5 million, Cohen confirmed. Floor plans include three- and four-bedroom options that will span 2,200 square feet to 3,400 square feet, the release shows. Four units will have personal plunge pools, including two penthouses, according to the release and Cohen. Amenities in the building will include a rooftop pool, a fitness center and spa facilities.
Construction is expected to begin in early 2025, and is slated to be completed in 2027, the release shows.
Cohen’s firm bought the half-acre, non-waterfront site for $5.6 million in 2022, property records show. It is north of the 0.3-acre site of his planned Solina project at 1055 93rd Street, which he bought for $2.2 million also in 2022, according to records.
Cohen said he is not targeting any age, regional, family or user demographic for Pool Haus.
“I don’t think they’re all going to be from a certain place or a certain age range,” he said. Pool Haus buyers will be “the same spirited kind of person,” Cohen said.
Bay Harbor Islands is a hub of condo development in South Florida, with hundreds of units in the construction pipeline. In August, CMC Group and Morabito Properties completed the waterfront eight-story, 41-unit Onda Residences, with an estimated $170 million sellout. Chicago-based Regency Development Group launched sales in March for the La Maré Bay Collection, its third boutique condo project on the island, with prices ranging from $4 million to $9 million.
Cohen is part of a wave of New York-based developers launching projects in South Florida. He said he’s approaching his Sunshine State projects with the same grinding work ethic as his Brooklyn developments.
“Us being a New York developer, we’re not trained that we get money before we finish,” he said. “New Yorkers, you swallow a cup of coffee and you’re ready to rock ‘n’ roll. Speed and execution, that’s the name of the game.”