Naftali Launches Viceroy-Branded Fort Lauderdale Condos

Naftali Group is launching sales for a Viceroy-branded luxury condo tower in Fort Lauderdale, nearly a year after a neighboring hotel owner sued to stop the project.

Naftali, led by Chairman and CEO Miki Naftali, is launching Viceroy Residences Fort Lauderdale with Douglas Elliman leading sales, according to a press release. The 45-story tower will have 370 units on a nearly 1-acre site at 201 North Federal Highway.

Naftali Launches Viceroy-Branded Fort Lauderdale Condos — Renderings of the Viceroy Residences Fort Lauderdale at at 201 North Federal Highway (Naftali Group)

Units will range from studios to four-bedrooms, the release shows. Naftali tapped Arquitectonica to design the tower and New York City-based Rockwell Group to lead interior design. Pricing starts at $520,000.

Viceroy Residences will include 25,000 square feet of amenities, including two pools, spa and fitness facilities, coworking spaces, a game room, karaoke room, kids’ room and a lounge with a full bar, the release shows.

Construction is set to begin next year, a spokesperson confirmed.

The branding deal with Viceroy Hotels & Resorts coincides with the hospitality firm’s recent rebranding initiative to focus on “experiential” luxury, Hotel Dive reported. Viceroy is based in West Hollywood, California and its portfolio includes hotels in Snowmass Village, Colorado; Santa Monica, California; and Chicago.

Naftali bought the site for $20 million in 2022. In December of last year, the firm won approval for two towers on the site, one with 47 stories and one with 45 stories, totaling 936 units. The planned development is adjacent to the Dalmar, a 25-story luxury hotel owned by Jake Wurzak’s DoveHill Capital Management.

In January, Wurzak sued to block the towers. The approval set “a very scary precedent in Fort Lauderdale if zoning laws are just treated as suggestions,” he told The Real Deal at the time. The case is still pending in Broward County Circuit Court, records show.

Naftali discussed his focus on the Fort Lauderdale market at TRD’s South Florida Real Estate Forum in Miami last month.

“There is not as much inventory or competition in Fort Lauderdale,” he said. “Yet, there is a lot of demand and money.”

Naftali is also planning a mixed-use condo and rental tower at Miami Worldcenter, and scored a $35 million pre-development loan for the project in August.