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SROA Capital adds 12th facility to South Florida portfolio

National self-storage real estate firm paid $17M for West Palm Beach site

SROA Capital's Benjamin Macfarland and 1547 North Florida Mango Road in West Palm Beach (Getty, Linkedin, Loopnet)

SROA Capital picked up its 12th South Florida self-storage facility for $17.1 million, 205 times more than the previous sale price nearly a half-century ago. 

An affiliate of SROA Capital, a West Palm Beach real estate investment firm that owns self-storage company Storage Rentals of America, bought a complex of 18 single-story warehouses at 1547 North Florida Mango Road, records and real estate database Vizzda show. 

SROA Capital, led by CEO Benjamin Macfarland, financed the purchase with a $65 million cross-collateralized loan from Northwestern Mutual Life Insurance Company. 

The seller, West Palm Beach Mini Stor-It, paid $83,400 for the 10.2-acre site in 1977, records show. The buildings, 136,256 square feet combined, were completed between 1976 and 1980. 

Founded in 2013 by Macfarland, Kohl’s Department Stores co-founder Sidney Kohl and Alliant co-founder James Jenkins, SROA Capital owns 650 self-storage facilities across the nation that total more than 30 million square feet, according to the firm’s website. In South Florida, SROA Capital owns eight self-storage facilities in Palm Beach County, as well as four more in Hollywood, North Miami, Miami and Key West. 

The $167 average rental rate for a 5-foot-by-5-foot self-storage unit in South Florida is the second highest in the country, according to a recent StorageCafe report. The tri-county region added 234,522 square feet of self-storage space last year, representing a 2.7 percent increase, year-over-year, the report found. Developers are planning to complete another 348,159 square feet of new self-storage space this year. 

Still, the industrial subsector has only seen a few trades in the last year. In October, Ladera Ranch, California-based SmartStop acquired a North Miami self-storage facility completed in 2022 for $30.8 million. And in August, Houston-based Silver Star Properties paid $26.5 million for a Delray Beach self-storage facility as part of a company reorganization to focus only on self-storage and single-tenant properties. 

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