The Langham Hospitality Group is eyeing a European expansion.
More than 20 years after the Hong Kong-based hotel brand transformed the Langham London into one of the city’s most prestigious luxury hotels, parent company Great Eagle Holdings is considering adding a location in mainland Europe, according to Skift.
The expansion would come on the heels of a nearly 8 percent boost in Great Eagle Holdings’ core revenue from 2017 to 2018, reaching $851 million last year, according to a first-quarter presentation to investors. The surge was led by an 11 percent jump in revenue from the company’s hotel division.
But Langham Hospitality Group CEO Stefan Leser said his firm would be methodical about which hotels to acquire, telling Skift the brand is “not expanding for the sake of building scale.”
The company operates 16 hotels around the world, including eight in China and two in Australia. Langham Hotels can also be found in New York, Chicago, Pasadena and Boston.
As it expands, Langham will try to tout its luxury bona fides by marketing its hotels for special events. It launched a new brand campaign called “Celebrate the Everyday” to land more weddings and graduations at its global locations.
[Skift] — Alex Nitkin