The Real Deal National

Hot listing: Florida house hits market with a photo of the place on fire

The city government has ordered the demolition of the house heavily damaged by fire in late 2018
August 04, 2019 12:00PM

742 Southwest Boulevard N (Credit: Zillow)

742 Southwest Boulevard N (Credit: Zillow)

A listing for a house in St. Petersburg, Florida, shows a photograph of the property engulfed in fire and smoke.

The asking price is $99,000. But this tear-down is probably a better deal than the fiery photo suggests.

The listing acknowledges the 1,280-square-foot house was “heavily damaged in a fire” but notes that its 6,037-square-foot lot is in “a very popular area.”

The city government issued an order to demolish the house, which was built in 1959 at 742 Southwest Boulevard N in St. Petersburg.

Dylan Jaeck, the listing agent, said the fire happened in late 2018 while the previous owners were traveling. They sold the house to the current owner, whom Jaeck represents.

He told the Tampa Bay Times he included the photo of the house afire to get attention and succeeded.

Jaeck, who works for St. Petersburg-based Luxury and Beach Realty Inc., said he had gotten many phone calls from real estate agents in Pinellas County inquiring about the burned house.

The upside could be considerable. The first property sale that Jaeck ever handled was a fire-damaged house that went for $46,000 in 2015, and the following year it sold for $150,000. [Tampa Bay Times] – Mike Seemuth