WATCH: “When everyone’s hitting their pro formas, there’s no incentive to try anything else”: Common’s Brad Hargreaves on the future of multifamily

The co-living CEO shares his thoughts on preparing for a remote work world

The co-living space is going through an era of consolidation and investment. Last week, Ollie was scooped up by rival firm Starcity, after the latter raised $30 million in April.

The biggest player in the space is Common, which closed on a $50 million Series D funding round in September, cementing its position as the most well-capitalized co-living startup. The firm is also partnering with institutional players such as Nuveen and Tishman Speyer on projects.

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Common’s CEO Brad Hargreaves recently sat down with The Real Deal‘s Hiten Samtani to discuss the firm’s approach to the multifamily industry — and why he thinks his company can grab a significant chunk of the $250 billion multifamily pie.

Watch highlights from the discussion above. For an extended version of this conversation in print, subscribers can read here — TRD Staff