Dallas real estate CEO accused of sexual assault

Second allegation leveled against HMS’ Bob Lovell

Home Marketing Services' Bob Lovell (HMS Inc., Getty)
Home Marketing Services' Bob Lovell (HMS Inc., Getty)

For the second time, Home Marketing Services’ CEO is being accused of sexual assault.

The Jane Doe filed the lawsuit against Bob Lovell, head of the Dallas-based HMS, the Dallas Morning News reported. Monday’s complaint alleges improper sexual conduct in the workplace.

The woman in the suit accuses Lovell of sexually assaulting her by fondling her breasts in March 2021 after she delivered clothes to him. The publication could not reach Lovell for comment, but his attorney denied the allegation.

In the lawsuit, Jane Doe #2 claims Lovell made comments about an unsatisfactory sexual relationship with his wife. The woman claims Lovell then offered her a job and fondled her breasts. When she asked him to stop and accused him of being someone who thought they could get away with such conduct, Lovell allegedly replied, “Yes, I know who I can touch and get away with it.”

More broadly, the complaint, which accuses Lovell of frequent sexual harassment and pressuring women, calls him “a dirty old man who preys on women and young female employees.”

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The need for a Jane Doe #2 exists because there is already a Jane Doe #1. A year ago, another woman filed a lawsuit against Lovell, echoing similar misconduct. That woman accused Lovell of withholding customer leads from her unless she gave in to his demand for oral sex. She also claimed that after refusing his request, Lovell canceled her daughter’s health insurance coverage.

Both women are seeking more than $1 million in damages. The attorney representing the women expressed confidence that there are more victims out there, hoping they’ll come forward. 

Lovell’s HMS helps people buy and sell homes. The company is best known for its ads, which feature the tagline: “Bless your heart.”

Lovell countersued Jane Doe #1, accusing her of a breach of contract. Her case is set to be heard in April.

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