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The NeverEnding Listing: How a singing real estate agent’s home tour went viral

Claire Cossey got creative to advertise her listings

Claire Cossey and the home
Claire Cossey and the home

The art of selling has always been a bit of a song and dance.

Claire Cossey took this to heart in her work as a real estate agent in the United Kingdom, and started making music videos for her listings, Newsweek reported. She toiled in relative obscurity until her cover of Limahl’s “The NeverEnding Story” launched her into internet virality earlier this week.

First posted four months ago, the video was shared this week by Zillow Gone Wild and podcast host Rex Chapman on Twitter. Cossey’s usual four-figure views turned into more than half a million.

“This old house, there’s so much here to see,” she sings as the video starts, guiding the viewer through its rooms. “Living room, all covered with these beams.”

The listing for the home has since been removed, but it was on the market for £700,000, or $855,000, the outlet reported. 

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Cossey is the broker and owner of Just-Knock Estate Agency, a brokerage in Leighton Buzzard, a town in Bedfordshire, England. She started in real estate in 2015 to supplement her singing career, Just-Knock’s website shows. She made her first musical house tour in 2021, according to Just-Knock’s YouTube channel.

“That one went viral in the local area,” she told the outlet. “Then I started doing them for people that wanted them for fun.”

Cossey’s other musical tours include “Great Northern the Musical,” in which she spoofs “A Whole New World” from Disney’s Aladdin, and “The Old Barn the Musical,” which covers Tina Turner’s “The Best” with a real estate spin.

The quirky premise and amateur production of her videos provide the exact mix of charm and comedy that fascinates the internet.

“Girl hits us with the key change so we know she’s in it to win it,” @amymoneill tweeted in response.

“What in the fresh hell did I just watch?!?!?” @RTBinLV replied. 

“I’m kicking myself I didn’t put a bit more time and effort into this one,” Cossey told the outlet. “I literally just did it for fun, it was not meant to be seen by hundreds and thousands of people.”

— Kate Hinsche