One of the fastest-growing residential brokerages in recent years has a deal to buy one of the largest franchisors in the country.
Tech-focused Real Brokerage is buying Re/Max for $550 million, the company announced Monday. Including debt, the deal is valued at $880 million, according to an investor presentation.
The deal will allow Re/Max shareholders to choose between 5.15 shares in the entity or $13.80 in cash for each share they own. Real shareholders will own roughly 59 percent of the new company, Real Remax Group, which will be led by Real CEO Tamir Poleg.
Both the Re/Max and Real brands will continue to operate under the combined company.
Shares of Re/Max closed Friday at $7.99 and are up to roughly $9.50 in pre-market trading. Shares of Real closed at $2.68 on Friday and are down to just over $2 in pre-market trading.
The Wall Street Journal first reported the news.
The acquisition comes amid a wave of consolidation among industry players grappling with sinking company values amid a difficult housing market. In January, Compass closed on a $1.6 billion acquisition of Anywhere Real Estate, the holding company for brokerages like Corcoran, Century 21 and Coldwell Banker, that combined the two largest brokerages by volume in the country.
In July, Rocket Companies closed on a deal to buy brokerage and home search portal Redfin for $1.75 billion.
Founded in 2014 as technology-first brokerages, Real went public in 2021 and has experienced explosive growth in its headcount and transaction counts. In 2025, it was the fifth-largest brokerage in the country with over $65 billion in transactions, up over 50 percent from the year before, according to RealTrends.
The brokerage provides agents with revenue share incentives for recruiting other agents.
Re/Max, a well-known franchisor, has seen its valuation plummet over the last decade. It has lost nearly 90 percent of its value since its stock hit an all-time high of over $67 in 2017.
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