Georgia Tech Strikes 31M Deal to Buy Coca-Cola Land

The Georgia Institute of Technology is lining up another Midtown Atlanta land grab, striking a deal to acquire a chunk of Coca-Cola’s campus as it races to keep up with surging enrollment and research growth.

The university said it reached a preliminary agreement to purchase about 5.3 acres at 333 North Avenue from Coca-Cola for $31.3 million. The Atlanta Business Chronicle reported that the site includes a two-story, roughly 114,000-square-foot brick building and a small park, and is physically tied to Coke’s headquarters via a skybridge.

While Georgia Tech hasn’t disclosed specific plans for the property. The property sits between the school’s main campus and its planned Creative Quarter, a 7-acre mixed-use district envisioned to include housing, academic space, offices, hotel rooms and retail aimed at fostering startups and corporate partnerships.

The deal adds to Georgia Tech’s steady expansion across Midtown, according to the publication, as the school looks to accommodate record student demand. In 2025, the university enrolled its largest incoming class ever, with more than 4,000 freshmen and 1,400 transfer students.

Georgia Tech President Ángel Cabrera said in a statement that the acquisition is part of a long-term plan to scale both academic and innovation capacity and will aid in enrollment growth.

The sale for Coca-Cola marks a modest contraction of its longtime headquarter’s size. The company said the parcel is no longer needed for corporate use, even as it maintains deep historical ties to Georgia Tech dating back more than a century.

The acquisition also fits into broader economic offshoots taking shape around the university. Just west of the site is Science Square, a fast-growing life sciences hub co-developed with Dallas-based Trammell Crow Company, while Technology Square to the east has long been credited with catalyzing Midtown’s office and innovation boom. Together, those nodes are reshaping Midtown into one of the Southeast’s densest clusters of academic, corporate and startup activity, according to the outlet.— Eric Weilbacher