Serhant Expands To Boston

Ryan Serhant is bringing his brokerage back to his roots.

The celebrity broker and CEO of his eponymous firm is setting up shop in Boston, the company announced in a press release on Wednesday. The newest outpost for the six-year-old brokerage is located about half an hour away from where he grew up in Topsfield, Massachusetts.

Serhant is planting his flag with 30 agents from the area who last year sold a combined $500 million. The brokerage tapped Christopher Delaney, a 30-year veteran in the industry and the former regional director for Berkshire Hathaway HomeServices in Boston, as managing director of the region.

The brokerage’s debut in Boston comes after a particularly active year for the luxury market in Massachusetts, which logged more than 30 deals for $10 million or more and four above $30 million. Among the trades was a $21 million sale of a townhouse in the city’s Back Bay neighborhood.

Prices have been rising in Boston, which in June saw its median sale price for a single-family home hit $1 million, setting a new record high. However, luxury condos in the city are facing a tougher time, as an oversupply of the property type has led to stagnating sales and lingering inventory.

The Massachusetts agents are joining roughly 1,500 brokers already under the Serhant banner, many of whom have joined since the firm began expanding outside of New York City two years ago. Its initial wave of growth targeted states along the East Coast, though last year, it widened its reach out West, adding Arizona and Nevada to the mix.

The nearly six-year-old firm is now operating in 14 states and Washington, D.C., with plans to add more outposts in 2026, according to the release.

Serhant’s expansion got off to a rocky start, as rival brokerages sued the firm over allegations that it poached their agents and stole trade secrets when it moved into new territories. Serhant has largely prevailed in those lawsuits, including in Florida, where a judge dismissed the case against the brokerage in April.

In the press release, Serhant referred to his firm as “the country’s only AI-first brokerage,” a reference to its backend platform, S.MPLE, which drew $45 million in venture capital funding from Camber Creek and Left Lane Capital to the company in December 2024.

Serhant’s positing of the company as both a brokerage and technology firm is reminiscent of Compass executives’ billing of their brokerage, which has long touted its commitment to building out its technology, especially in the early years of courting investors for its startup funding rounds.

Serhant has previously criticized Compass over its rapid expansion through acquisitions and its battle over private listings. At The Real Deal’s annual forum in May, Serhant said the firm aimed to “break everything and own the pieces,” a strategy he said more resembled Barnes & Noble rather than Amazon.

“If you want access to our listings, you have to come together on a physical book in a physical brick-and-mortar office,” said Serhant, referring to Compass making its private exclusive listings available to outside brokers via a physical book in its office. “High tech, high touch books, right? It’s Barnes and Noble.”