Jelly Roll’s Goodnight Nashville Building Lists for $100M

A star-powered Lower Broadway venue is up for grabs in Nashville carrying a nine-figure price tag.

The five-story building that houses Jelly Roll’s Goodnight Nashville venue hit the market at $100 million, the Nashville Business Journal reported, citing marketing materials from CBRE, which is handling the sale.

The 31,000-square-foot mass-timber structure at 209 Broadway opened in February and quickly became one of the street’s top performers, said CBRE’s Gaither, who’s listing the property alongside Nick Goss, Kevin Hurley and Matt Karempelis.

The asking price equates to $3,193 per square foot.

The price “is essentially replacement cost but with the benefit of a long-term lease with annual increases,” Gaither said.

The property is owned by BB Broadway, an affiliate of Franklin-based Alpha Development, which paid $20 million for the 0.14-acre site in 2021. The parcel was previously home to Trail West Boots, a longtime Broadway retailer.

Alpha partnered with Phoenix-based Evening Entertainment Group and Nashville native Jelly Roll to transform the site into a sprawling honky-tonk, originally planned as the group’s Bottled Blonde concept before shifting to a collaboration with the chart-topping country-rap artist last year.

The building’s interior is designed for spectacle. It features a main bar, live music stage, and a signature lighted skull suspended over the first-floor dining area. A spokesperson for Goodnight Nashville confirmed the bar will continue operating regardless of a sale, noting the real estate deal wouldn’t affect day-to-day business.

The listing joins a string of record-setting property plays on Lower Broadway, where prices have surged to the highest per-square-foot levels in Nashville.

In August, the building housing Jack’s Bar-B-Que sold for $15 million, or roughly $4,206 per square foot, setting a corridor record. Meanwhile, JBJ’s Nashville — the tallest bar on Broadway — is on the market for $130 million, or $3,536 per square foot.

CBRE’s team is also marketing the Basin Alley Building, home to Nashville Underground, for $79 million, part of the flurry of listings gauging investor appetite for new-build entertainment properties downtown.

— Eric Weilbacher