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Tech billionaire-turned-developer poised to build $1B village on Scottsdale thrill park site

George Kurtz plans to build 1,200-plus homes, hotel, office north of airport

<p>CrowdStrike CEO George Kurtz with renderings of The Parque at 16001 North Scottsdale Road in Scottsdale (CrowdStrike, Nelsen Partners)</p>
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Key Points

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  • Tech billionaire George Kurtz plans to build a $1 billion hotel-office village with over 1,200 homes on a former amusement park site in north Scottsdale.
  • The project, named The Parque, will include a hotel, office space, restaurants, retail and residential units, with the city's Development Review board potentially hearing the project soon.
  • This project is one of several large mixed-use developments in North Scottsdale, facing varying degrees of approval and potential voter referendums.

Billionaire George Kurtz has moved ahead with a $1 billion plan to build a 30-acre hotel-office village with more than 1,200 homes on a former amusement park in north Scottsdale.

The CEO of cybersecurity firm CrowdStrike is poised to get site plans approved for the 2 million-square-foot project at the former CrackerJax site at 16001 North Scottsdale Road, north of the Scottsdale Airport, the Phoenix Business Journal reported. 

The Parque, approved by the city in 2023, will include a 223-room hotel, a 150,00-square-foot office building, 40,000 square feet of restaurants, retail and 1,236 homes.

A first phase would include an 89-unit apartment building and a 70-unit condominium atop four restaurants and shops around a 1.7-acre park.

The city’s Development Review board could hear the project, designed by Texas-based Nelsen Partners, as early as Thursday.

Cost and timeline for the project were not disclosed.

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Kurtz bought the former amusement park land in 2022 for $55.5 million, or $1.83 million an acre. Through an affiliate, he then purchased the Promenade Shopping Center across the street for $180 million.

The Parque is one of a handful of mega mixed-use projects in North Scottsdale taking advantage of abundant land just north of Loop 101, according to the Business Journal.

Axon Enterprise, the maker of Taser electroshock weapons, bought 70 acres for a proposed mixed-use headquarters, but the approved $1.3 billion project stalled because of neighborhood opposition to nearly 1,900 homes tied to the project.

Scottsdale voters will have a final say in a referendum vote, which caused Axon CEO Rick Smith to threaten to move the company to another city.

Kurtz cofounded CrowdStrike, based in Austin, Texas. In July, the publicly owned firm issued a faulty update to its security software that crashed millions of Windows computers around the globe, disrupting air travel, banking, broadcasting and other services, for which he apologized.

Dana Bartholomew

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