Corcoran Group launches re-branding blitz

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The redesigned Web site of brokerage behemoth the Corcoran Group is only one aspect of the firm’s re-branding in the post-Barbara Corcoran era. Corcoran resigned late last year from the company she founded in 1978, and her familiar face has now all but disappeared from the firm’s marketing material. Today, the Corcoran Group unveiled a new Web site, a new logo, and a major marketing blitz that pushes the idea that real estate is a lifestyle decision more than anything. more [Post]