SoHell — you’ve never heard of it?

Those blocks from 30th to 42nd streets west of Seventh Avenue that some people call SoHell (as in South of Hell’s Kitchen) continue to gentrify. Tucked between the northern reaches of Chelsea and below Hell’s Kitchen and the Upper West Side, the area has drawn gourmet-food retailers, avant-garde artists, and even a bird refuge. more [New York] and more [Curbed]