From the March issue: Sometimes, an apartment is sold in the first 10 seconds of a prospective buyer’s visit. One brokerage group is now trying to bring the same experience to prospective buyers–even when they’re thousands of miles away. The Bracha Group, a unit of Prudential Douglas Elliman, has started marketing properties online, using three-dimensional virtual technology that lets apartment hunters see what their new house would look like, even if they never cross its threshold. Bracha’s e-furnishing program allows viewers to set up house without moving in by arranging furniture and changing the wallpaper. Think of it as “The Sims” for real estate buyers. The e-furnishing concept is a progression in brokerage’s online shopping offerings, such as Corcoran’s “Arrange-a-Room” Web feature. more By Lauren Elkies
Trending
Moving the furniture, virtually
Recommended For You