40 Mercer sales in fashion

Andre Balazs’ much-hyped new development 40 Mercer is attracting buyers who aren’t known for being camera shy. British model-turned- clothing-designer Gail Elliott and her Australian writer/director husband Joe Coffey bought a $3.5 million pad in March, the first month that sales began closing for the 40-unit, Jean Nouvel-designed condo. About half the development’s units have closed, with prices ranging from $2.35 to $5.4 million, and the remaining units are in contract. more By Lauren Elkies