Renderings for existing apartments

Sign Up for the undefined Newsletter

From the August issue: Detailed renderings of unbuilt properties have proved themselves effective aids to selling new developments, but now these computer-generated perspectives of the possible are being used to promote units that already exist — and may seem impossible to sell. Some agents are using virtual imaging to sell raw space, and others are starting to use renderings for existing buildings where units are in the midst of massive renovations. more By Lauren Elkies