Naming rights for new football stadium could set record

It’s one of the biggest marketing opportunities to come along in years: the chance to grab the naming rights for the new football stadium that will be home to both the New York Jets and the Super Bowl champion Giants. Those naming rights will come at a steep cost. Marc Ganis, president of Chicago-based sports marketing firm SportsCorp Ltd., predicts the deal will cost at least $25 million to $30 million per year. Unlike other stadiums, there won’t be a mishmash of billboards put up at the new Meadowlands facility. Instead, four sponsors will be chosen for each corner of the stadium.