Hailing taxi riders with TV ads

From the August issue: Unlike their colleagues in the suburbs, New York City brokers can’t place signs around the neighborhood pointing to an open house. But now, those brokers can do something their suburban colleagues cannot: place ads on video screens in the back of taxicabs cruising around the city. Call them property taxis. Taxicab video screens, which arrived late last year, are currently installed in more than 11,000 yellow cabs. The screens offer a continuous video loop, which lasts about 14 to 18 minutes. About a third of that time is devoted to advertising.