To seal the deal, sellers need to be realistic

Many sellers are having a hard time letting go of last year’s high prices, leaving their homes sitting on the market and having to reduce prices. Paul Purcell, co-founder of Charles Rutenberg Realty in New York City, told NY1 the best way for sellers to actually sell their homes is to be realistic about prices. “The biggest mistake sellers are making today is that they are coming to market at too aggressive of a price,” Purcell said. He added that it’s important for sellers to get the price right the first time because a home gets the most buzz when it’s new to the market. To find the right price, Purcell recommended sellers interview three brokers, have them name a price for the home and defend why they think it’s right, a service his real estate consulting business Braddock + Purcell provides.