From the May issue: Pop-ups are getting attention for popping out all over, even in model
apartments at Miraval Living, and now it appears that another developer
wants in on the action. A very short-term store, Retail Therapy, set up shop one weekend
last month at Miraval at 515 East 72nd Street, with more retail events
to come there, and the developer of Soho Mews said he would like to
bring the concept to his development as well.
In the recession, developers and marketers are searching for ways
to attract buyers — shoppers in the mood for a new dress at least have
their wallets open — as well as make more use of spaces like model
apartments.
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Model apartments double as shops
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