Pop-ups lead to long-term leases for retailers

Many pop-up shops are finding that a pop-up status can be a good first step toward permanent residency in New York City. One-time pop-uppers, like Kai D. menswear store at 75 Orchard Street between Grand and Broome streets, are signing long-term leases after their short-term occupancies run out, Crain’s reported. The strategy is also working for desperate landlords, who eagerly sign-on the temporary shops when tenants are hard to come by. After running its temporary shop for a month, Kai D. was able to negotiate a 13-month extension on its lease with its landlord, Dermott Co. Aaron Odle, a representative for Kai D., said that being able to move into the space temporarily helped it take the leap into permanent status. “You really need to be in a space to test it out, and we’ve decided that staying is the right thing to do,” Odle said.