A Wafels & Dinges food truck
From the December issue: Many equate New York food trucks with hot dog carts or greasy spoons.
But a glut of new retail food trucks, from Schnitzel and Things (which
can be spotted in Midtown during the weekday lunch rush) to dessert
purveyor Street Sweets, have added to longtime stalwarts like the
bright orange Mud Truck (which started in the East Village and has
served up brew since March 2001). And in this economy, many say real
estate on wheels is an appealing alternative to more expensive
brick-and-mortar retail spaces, especially for new businesses.
Food truck operators say there are several benefits to their
business model, including reduced costs, the ability to test out the
market, and the flexibility of being able to try different locations. More