Partying 20-somethings used to market hotels

With the Trump Soho’s April 9 launch date looming large, the Grand Hotels NYC company, which operates the Soho Grand and Tribeca Grand hotels, has unveiled its latest Web-based ad campaign for its brand. In the video above, found via EV Grieve, the company depicts its clientele as ultra-posh 20-somethings — including a woman who looks not entirely unlike Ivanka Trump. Ending with a fabulous party populated almost exclusively by the young and stylish, the draw is immediately clear: booze.