Eventi projects neon spectacle onto Sixth Ave.

The Eventi hotel on the corner of 29th Street and Sixth Avenue, during the day

The West 29th Street tower dubbed Eventi made a neon splash onto Sixth Avenue when its nightly LED lighting display kicked off on the hotel’s second, third and fourth floors last week.

The 54-story Eventi, which opens May 14 under the Kimpton Hotels & Restaurants brand, will light the base of the building every night “the same way the Empire State or Rock Center does,” according to a spokesperson for the hotel, who would not reveal the price tag for the building’s new glow.

Sign Up for the undefined Newsletter

A construction worker at the scene said the system has the capacity for a rotating lights show that will be projected onto Sixth Avenue.

That was news to Community Board 5 District Manager Wally Rubin, who declined to comment on the display.

Most of the scaffolding on J.D. Carlisle Development’s 835 Sixth Avenue façade has come down, revealing the Eventi’s lobby. The Real Deal snapped some pictures of the entrance earlier today (photos of the nighttime display are not yet available). Once it’s up and running, the hotel is slated to have 292 guest rooms and 302 luxury rental apartments.

The Eventi hotel in daytime
Recommended For You