APF rebranding “The Club Row Building”

APF Properties, the landlord that just acquired 28 West 44th Street from SL Green, is renaming the property “The Club Row Building” and moving into new office space there, more than doubling its size. According to the Observer, APF is taking 5,000 square feet of space at its 367,000-square-foot Club Row, named after the private Harvard, New York Yacht, Cornell, Princeton and Penn clubs that line the block. APF is also hiring two new staffers and, according to partner Kenneth Aschendorf, “we definitely plan on growing more… we’re eyeing all of the properties that are on the market now.” The building, for which APF paid $161 million, is also being renovated: all of the common areas, elevators, bathrooms and windows will be upgraded. Asking rents range from the $40s to $50s, and it is 87 percent leased. APF has hired Cushman & Wakefield’s David Rosenbloom, Joshua Goldman, Jonathan Fales and Michael Blanchard to market the space. [NYO]