175 Kent gets fully leased in four months

David Maundrell, president of aptsandlofts.com, and 175 Kent Avenue

[Updated July 28 10:15 a.m. with leasing prices from the marketers] The 112-unit rental building at 175 Kent Avenue in Williamsburg is now completely leased, according to its exclusive marketers aptsandlofts.com. Sales in the Chetrit Group-developed building officially launched in April, although some listings appeared on Streeteasy.com months before. Monthly rents range from $2,343 for studios to $5,250 for two-bedroom penthouses, aptsandlofts.com said.

Aptsandlofts.com got a head start on marketing the building by releasing a video game on its site, called Tour de Burg, where players dodged obstacles to arrive at the Williamsburg waterfront property. The 550 winners were given a code that allowed them priority entry into the seven-story building.

Sign Up for the undefined Newsletter

By signing up, you agree to TheRealDeal Terms of Use and acknowledge the data practices in our Privacy Policy.

The quick leasing process was foreshadowed by the success of 184 Kent Avenue, the rental building across the street that leased its 340 units in less than a year. Aptsandlofts.com President David Maundrell predicted the 175 Kent Avenue would lease quickly in a profile on the building in the April issue of The Real Deal because of a shortage of new rental apartments in the neighborhood and the amenity package.

The building, at the site of a former concrete plant, features a two-level gym, concierge service from 6 a.m. to midnight and a 14,000-square-foot landscaped rooftop with a dining area and a putting green. — Adam Fusfeld